Avene Vitamin Activ Cg Radiance Serum

Why It’s Escentual:

We love this serum for its effective yet gentle approach to skin ageing. Unlike traditional Vitamin C formulas, Avène’s Vitamin Cg offers brightness without irritation, making it ideal for daily use – even on sensitive skin. The pipette-style bottle gives a luxe feel and precise application every time.

Why You’ll Love It:

• Delivers a radiant, glowing complexion from the very first use
• Targets wrinkles, dark spots, and dullness with three potent actives
• Ideal for dull, tired skin showing early signs of ageing
• Lightweight serum texture absorbs quickly without stickiness
• Vegan-friendly formula in sustainable glass packaging

What You Need To Know:

The Avène Vitamin Activ Cg Radiance Concentrated Serum is your daily dose of glow. Powered by a trio of dermatological actives, this revitalising serum is expertly formulated to target dullness, pigmentation, and early signs of ageing—while being gentle enough for sensitive skin.

At the heart of the formula is 1.8% Vitamin Cg (Ascorbyl Glucoside), a stable and potent antioxidant with power equivalent to 20% Vitamin C, to instantly brighten and defend against oxidative stress. It’s paired with 3% Niacinamide, which works to even tone, smooth texture, and support the skin barrier, and 1.5% Bakuchiol, a gentle, plant-based alternative to retinol that helps reduce the appearance of fine lines and wrinkles.

With continued use, your skin looks visibly more radiant, plump, and youthful. After 15 days, it feels smoother and more luminous; by one month, dark spots appear reduced and skin looks healthier overall.

The formula is made with 94% natural-origin ingredients, vegan-friendly, and suitable for even the most sensitive complexions.

Hero Ingredients:

• Vitamin Cg (Ascorbyl Glucoside): Brightens and protects against oxidative stress
• Niacinamide: Evens skin tone and supports skin barrier function
• Bakuchiol: Smooths fine lines and firms skin

Clinical Results:

• Instantly: Skin looks more radiant*
• After 15 days: Skin feels smoother and plumper to 95% of users*
• After 1 month: Dark spots are visibly reduced**

How To Use:

Apply morning and/or evening to clean, dry skin before your moisturiser. Use 1–2 pipettes and gently smooth over the face, neck, and décolleté.

Values:

• Vegan
• 94% natural origin ingredients
• Fragrance-free
• Non-comedogenic
• Dermatologist-tested on sensitive skin
• Glass packaging

*Clinical study, 44 subjects, 2x daily use.
**Clinical study, 42 subjects after 1 month of use.
***Ex-vivo data on finished product.